Nothing is more potent in stifling innovation as Tom Kelley points out in The Ten Faces of Innovation. You canât mechanistically build responsiveness into a company. The Ten Faces of Innovation: Strategies for Heightening Creativity of Kelley, Tom on 04 September 2008: Books - Amazon.ca These ten personas are lumped into three categories in the introduction, an idea that is never again touched upon in the eleven chapters that follow. Anthropologists seek out epiphanies through a sense of âVuja De.â They often have valid points. INNOVATION 2 with the patients. I like the way the book is written. ILM has a tremendously flexible approach to the workspace. Good teams ask people to stretch and cover for one another, to fill the gaps. The Power of a Constructive âNoâ virtually any industry can be improved–no matter how long it’s been done the same old way, Offer customers a safety net Finally, thereâs the referee, who promotes a positive spirit and sorts out disputes when they arise. [Tom Kelley; Jonathan Littman] -- Reveals the strategies a major design firm uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. Sweat Equity attend the first couple of minutes of some sessions, sponsor lunchtime brainstorms once a week, or every payday. brainstorming, and found it very helpful. It describes 10 characteristics that effectively contributes to innovation. Kelley, author of bestselling The Art of Innovation, reveals the strategies that his world-famous design firm IDEO uses to foster original thinking and overcome naysayers who stifle creativity. In 1925, Richard Drew successfully produced the worldâs first masking tape. A brilliant guide to fostering creativity and business innovation, The Ten Faces of Innovation shows how any individual can become an experienced architect, storyteller, caregiver or cross-pollinator...just four of the ten characters that can be adopted in different situations to create a broader range of solutions to business problems. over time, we learned to apply our âdesign thinkingâ approach from product-innovation programs to the world of services, experiences, and even cultures. E-mail is not enough. How do we combat this traditional silo view when we collaborate? … they will launch into an absorbing conversation on a subject and ignore you completely, which can be a remarkable thing when youâre doing cultural anthropology. Very inspiring book, it shows how great firms like Ideo are established and very creative roles help to keep this kind of firms going. At IDEO, we now frequently find ourselves prototyping in the world of experiences rather than in creating discrete objects Itâs hard to pick up on a team memberâs simmering frustration if e-mail is your only form of communication. Kelley does a good job of describing the roles of each person, and where they fit in the innovation process. I was attracted to the book study based on Kelley's description of the Devil's Advocate. co-opting your opposition. Coach More, Direct Less ""The Ten Faces of Innovation is a book about innovation with a human face. I’m not suggesting that you directly mimic infomercials. Tom has helped manage IDEO as it has grown from 20 designers to a staff of more than 350. Capture your ideas in visual, low-tech mediums that everyone can share. the Cross-Pollinator is in many ways a collection of personasâpart Anthropologist, part Experimenter. When you create new work environments, youâre bound to bump up against egos. sometimes organizations have trouble kicking off the journey. Setbacks arenât problems, theyâre opportunities. is not enough to just have a good idea. Which faces are the least common? Smart companies avoid defining their staff too narrowly when matching people to tasks. Create opportunities for team members to assume nontraditional roles and push forward initiatives. The reality, of course, is that innovation teams often have to hurdle the barriers set up by well-meaning company management. in the long run, flexibility is more important for your organization than size or power, Go for distance The journey often begins earlier and ends later than people realize. Seven of the âsecret ingredientsâ in our recipe for cross-pollination. builds both mutual trust and shared experience. The Ten Faces of Innovation. Tear Down Your Temples For a look at tomorrowâs mainstream markets, look at teenagers today. intuitively understand the role of serendipity and chance. Worth the time though, just to know that innovation comes from different origins and sources. Space is among the last things managers think of when trying to revitalize team attitudes and performance. I wish there were more implementation details than examples. how do you pull off an international project? the Cleveland Indiansâ transformation from one of baseballâs worst teams to one of the best was catalyzed by changing their stadiumâby changing the working environment of their teamâthen maybe what your team needs, too, is a fresh stage to find its inner greatness. How often will you put together these teams? Thereâs the conductor, who keeps the agenda on track. This book is about as interesting as you would expect required reading for a college course to be. Sometimes it takes time for the biggest new ideas to upend the status quo. Ask a teenager about the latest gear and you may just raise their defenses. experimentation is one of the best ways to push toward the next breakthrough. We believe that simply flipping through new magazines is a serious and productive practice for any organization interested in innovation These personas are driven by the idea that no matter how successful a company currently is, no one can afford to be complacent. It’s about the individuals and teams that fuel innovation inside great organizations. **. Collaborators know that the race is won in the baton pass. Because all great movements are ultimately human-powered, the innovation personas described in this book each bring its own lever, its own tools, its own skills, its own point of view. The Fosbury Flop Increase Your Fluency Ten Faces of Innovation provides a good framework which companies, teams or even individuals can follow to expand the working style. by nature, experts are often the guardians of conventional wisdom. Write down every fix you see at work, at home, or out on the town. Targeting Opportunities Listening to your youngest customers can really pay. Despite the title, there isn't anything terrible innovative about the content of the book, but I did find it fun and easy to read. Definitely on my list of books to reread--as I firmly believe that a book needs to be read more than once if we really like it...and because it will remind us why we liked it in first place. The Ten Faces of Innovation: IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization Hardcover – Illustrated, October 18, 2005 by Tom Kelley (Author) Do you have a lot of dull hallways? prototypes new ideas continuously, learning by a process of enlightened trial and error. Start by marking “The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization” as Want to Read: Error rating book. He tries to deliver without visibly teaching (K-12 public education) I found the book fascinating and the personas that Kelley described very interesting. Thereâs an inherent tension between systems and innovation. The Ten Faces of Innovation. Tom Peters would say, you canât shrink your way to greatness. Biologically, thereâs a letdown after lunch and into the early afternoon, The Deep Dive for Total Immersion When seeking new business or nurturing a new relationship, youâve got to be more creative about how you approach getting quality time with the key players. Mapping the Customer Journey if possible, never initiate contact through an e-mail. Unfocus Groups give companies a chance to see real people interact and experiment with products and things they care about. Thereâs nothing like the conviction of a convert to boost team momentum. In healthcare, enhanced patient engagement seems to facilitate the human-centered experience and leading to a better experience of a patient (Kelley, 2005).Persistence on the provision of patient-centered healthcare appears to lead to improved patient monitoring. Hurdlers can seem at times a bit stubborn. We use a combination of whiteboards, posters, bulletin boards, and projection screens to create a more interactive environment. The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization. Isolation may bring benefits, but sometimes we’re better off right in the thick of things, “Think one customer at a time and take care of each one the best way you can.” - Gary Comer, Founder of Land’s End, The caregiver is the foundation of human powered innovation Innovation on Wheels This book felt like a bit of an advertorial for IDEO. Familiarity Breeds Honesty, Experience Architectsâpeople who focus relentlessly on creating remarkable customer experiences. So 10 roles in innovation, but I focused on the first as they are more applicable to most projects. Or does your space genuinely invite partners, clients, and customers to visit? âon-campus off-siteâ Trigger Points The way you manage critical wait times can make all the difference in how your company is perceived, No good caregiver would leave their customer completely in the dark during a waiting period, but that’s exactly what most organizations do I just read the book and there is just one thing to say… WOW!!! Give them a constraint, a tight deadline, a small budget, and theyâre likely to excel. we always try to present more than one prototype to guard against such fruitless responses. Can you encourage them to collect your experiences? âDeep Dives.â The idea was to get a running start on a project, to immerse ourselves in observations, brainstorms, and prototypingâto accelerate the innovation process. If youâre interested in making something new and better, youâve got to watch people struggle and stumble. Look around. Some of the strongest clues to new opportunities can be found in the curious quirks and habits of people navigating their ever-changing world. Transform the work of your organization into projects headed by teams. seeing what passes for the latest business solution being shoe-horned into the wrong context(yes, six sigma, i'm looking at you)has thrown me to a discipline i previously mocked. Whatâs a manageable project you could launch today that starts you on the path toward achieving that longer-term goal? Sprinkle your space with show-and-tell opportunities. Remember to Use the Space Youâll have a better understanding of why some products or services truly sing. It's about the individuals and teams that fuel innovation inside great organizations. Maybe you can turn a part of your experience inside out. The best infomercials work because they build a detailed, persuasive case for the product. intern program IDEOer Hilary Hoeber believes that preparing gourmet meals together (and then eating them, of course) is a great way to strengthen team bonds. Be the first to ask a question about The Ten Faces of Innovation. We call them trigger points. It’s super practical and you can apply the 10 faces in every organization. The Devilâs Advocate encourages idea-wreckers to assume the most negative possible perspective, Having optimized operations and finances, many companies are now recognizing that growth through innovation is their best strategy to compete. October 18th 2005 The more human needs and desires you unearth for your experiential map, the more likely it is that they will lead you to promising new opportunities. Cross-Pollinators sometimes tackle a problem by turning it around. Companies typically have departments that excel in their respective competencies, such as marketing, finance, engineering, and manufacturing. Sometimes the most strategic branding move you can make is to give away what seems to be your crown jewels. Inspired by the roles that Tom has seen emerge at IDEO, the leading design firm where Kelley is general manager, The Ten Faces of Innovation is filled with engaging stories of how businesses have used innovation … designed experiences need not be complex or expensive. Kelley is an IDEO fanatic and has outlined the ten personas that he feels drive innovation in the workplace and in life. The Storyteller builds both internal morale and external awareness through compelling narratives that communicate a fundamental human value or reinforce a specific cultural trait. Sometimes, by saving your customer even one extra step, theyâll reward you for giving them a better experience. Early in Cheyenne history, three related tribes, known as the Heviqsnipahis, the Só'taeo'o and the Masikota, unified themselves to form the Tsé-tsêhéstâhese or the Instead of asking questions like “what do you like or dislike about…?” Jane will star with “Tell me a story about a time your mobile let you down” The solution they hit upon was to create âalmostâ rooms along the major circulation path. what you can achieve matters more than what you can accumulate. âFail often, to succeed soonerâ is an old IDEO axiom. And youâll learn to recognize when a productâor even a whole categoryâis crying out for improvement. Because all great movements are ultimately human-powered, the innovation personas described in this book each bring its own lever, its own tools, its own skills, its own point of view. In The Ten Faces of Innovation Tom Kelley explains how to do it. Give your team greater variety and they will start seeing the outlines of new connections. This time, we’ll put Kelley’s Ten Faces of Innovation in the spotlight. Sometimes a lack of resources and tools can prove to be the spark that helps you to seek out and make new connections. Despite it’s drawbacks, for the right person, Kelley’s book could help turn a company around. Sound expensive? Set Designers balance private and collaborative space, giving people room to collaborate but also providing the sanctuary of privacy for intensely individual work. Think how much easier it is to wait for an elevator when you can see what floor it’s on, Mediate, don’t automate the real payoff comes when you gather several roles together and blend them into a multidisciplinary team. The Ten Faces of Innovation is a book about innovation with a human face. Self-directed teams that meet regularly to discuss issues, solve problems, and appreciate each otherâs contributions. Positive Coaching Alliance. Caregivers work to extend the relationship. This is another book that I've meant to read for a while and it's an interesting one by Tom Kelley of IDEO, the famous innovative design company. Unlike the designers portrayed in the movies, outsized egos are relatively hard to find at IDEO, The Directorâs first and most prominent task is to always keep the production moving forward in the general direction of the goal. Access a free summary of The Ten Faces of Innovation, by Tom Kelley and Jonathan Littman and 20,000 other business, leadership and nonfiction books on getAbstract. Tom Kelley of IDEO thinks innovation is the path forward for companies. The roles are Anthropologist (sees everyday life as a source for new ideas); Experimenter (celebrates the prototype process); Cross-Pollinator (uses a wide breadth of learning to improve their main field); Hurdler (turn constraints into opportunity); Collaborator (leads cross-functioning teams where players exchange roles); Director (puts together teams with good chemistry); Experience Architect (creates positive encounters with product by engaging senses); Set Designer (creates spaces for projects); Caregiver (makes consumers’ process more fun and personal); and Storyteller (triggers emotion by making experiences authentic). The author concludes that mixing a multidisciplinary team made up of these personas is the best path towards innovation. Most publicity is better than no publicity at all. stock the room with plenty of colorful marker pens, Post-its, and other materials for capturing the ideas as they bubble up. They just soak up novel ideas, whereas grown-ups often spend a lot of time pushing back, telling you why it wonât work. Offer pizza or sandwiches, with indulgent ârewardâ food like M&Mâs or chocolate-chip cookies. They often write down their insights in order to increase the amount they can retain and pass on to others. We invite extreme people passionate about the products or services weâre trying to develop. The Collaborator helps bring eclectic groups together, and often leads from the middle of the pack to create new combinations and multidisciplinary solutions. You know the Director. consider the emotional underpinnings that precede a journey. our most valuable Cross-Pollinators are what we call âT-shapedâ individuals. You donât need an industrial-design degree to be adept at the Experience Architect your customers? THE HAMMOCK FACTOR The Ten Faces of Innovation by Tom Kelley - Summary and Book Notes, Super Forecasting by Philip E. Tetlock and Dan Gardner - Book Summary and Notes, The Flinch by Julien Smith - Summary and Book Notes, Modern organizations need innovation to survive and grow, The author presents 10 ‘personas’ as examples of roles you or others in your organization can improve innovation, these personas are not inherent personality traits or âtypesâ that are permanently attached to one (and only one) individual, For each of the personas, the author offers details, plenty of examples, and tips for implementation. If you work on those exchanges to the point where they become smooth and fast, youâll be amazed at how much you can achieve together. A lot of time pushing back, telling you why it wonât work small. WhatâS hot and whatâs not, learning by a process of enlightened and. 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